During the pandemic, most restaurants have struggled to keep their heads above water. In particular, sports bars have struggled. Not only have lockdown protocols wiped out dining halls, but sports games—who were their main traffic drivers—suddenly stopped too.
But this sports burger chain is enjoying a great comeback from the dark days of the pandemic with both huge sales and store growth.
Casual sports bar brand Beef ‘O’ Brady’s saw sales drop more than 40% from 2021 at 2019, according to Technomic’s Top 500 Chain Restaurant Report. In the last quarter, however, the company was so successful in raising the bar that it posted record sales.
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Beef ‘O’ Brady’s same-store sales increased approximately 13% in the first quarter of 2022 compared to the same period last year, bringing them to a record $1.5 million in average sales for all its stores, according to FRS magazine. The company also has big expansion plans, with six stores planned for this year and another 15 locations planned in the future.
The positive sales figures combined with the growth have also intrigued investors who have secured franchise deals for 15 more locations, six of which are due to open by the end of the year. Outside of sports returning to the big screen to attract customers, Beef ‘O’ Brady’s does some work to keep them. One of these initiatives includes a new and improved menu.
The new menu will launch on June 27 and will feature both new and improved items, including improved nachos and tacos, ground beef and gravy, cheeseburger fries, buffalo ranch fries, open steak and a gravy sandwich, and he’ll be reintroducing an old favorite, the Dubliner. The chain will also work on launching dining options, according to FSR.
Currently, Beef ‘O’ Brady’s is at 133 pitchesalthough in his heyday he had 270. Casual sports and Irish themed restaurant opened in 1985 in Brandon, Florida. Its headquarters is in Tampa, Florida, and is known for its award-winning chicken wings, which are available in 12 signature sauces.
Amber Lake is a staff writer at Eat This, Not That! and holds a journalism degree from UNF in Jacksonville, Florida. Read more