Scotland’s sole producer of buffalo mozzarella is aiming for higher sales growth than the original Italian product, as it unveils its first supermarket listing.
The Buffalo Farm in Fife secured placement in all of Aldi Scotland’s 102 stores.
The company started producing cheese less than a year ago, following a crowdfunding campaign that saw the supplier raise over £800,000 to bring the product to market.
Following the deal with Aldi, which will see the product join the retailer’s Specially Selected range, The Buffalo Farm expects to triple its production of Scotland’s only mozzarella over the next two years and expects sales to the retailer represent up to half of its total income.
The product is made from the milk of grass-fed water buffaloes, selected from the best herds in Europe.
Company founder Steve Mitchell, who has appeared on shows like the BBC’s Farming Life and Gordon Ramsay’s The F Word, believes Scottish cheese can outperform the Italian product, as it has in Ireland, where locally produced mozzarella is now the most popular. popular choice.
“Scotland is world renowned for the quality of its grass and natural larder – our buffaloes feed on this grass all day, giving their milk a distinctive flavor and freshness.
“My journey has not been without challenges, but to be able to raise £800,000 for its development demonstrates widespread confidence in this product.
“Aldi Scotland is a central part of our history, without their support my vision would not now be a reality, and we are extremely grateful for the guidance their team has provided to help us bring our product to the people of Scotland.”
Graham Nicolson, group buying director at Aldi Scotland, said: “Scotland is home to some of the most dynamic food and drink producers in the world, and The Buffalo Farm is a great example of the exceptional innovation we are seeing. here in this country.
“Steve and his team have taken a wildly popular product, which has been around for generations, and found a way to make it Scottish, providing a fresher, full-flavored alternative.”
Buffalo Farm has the largest herd of water buffaloes in Scotland, with over 500 buffaloes roaming freely in the hills of Clentrie Farm.
In 2021, Aldi invested £36million in six new stores, opening its 100th Scottish store at Hermiston Gait in Edinburgh in November. Aldi recently unveiled plans to invest more than £55million from 2022 to 2023, with nine more stores planned to open.
The new stores, including two in Aberdeen at Countesswells Road and Hareness Road, and one at Greendykes Road in Broxburn, will create an additional 150 jobs. This will bring the total number of employees employed by the retailer to nearly 3,500 by the end of this year.
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